“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” This iconic line isn’t only for teenagers wanting to take a day off many businesses can benefit from taking a moment to look around. Companies today are plagued by old-school thinking and to focused on what worked in the past. They often miss out on what could work in the future. This lesson isn’t only for small businesses, BlockBuster and Sears were juggernauts 15 years ago. Their inability to adapt to a changing world led to their decline. Companies looking to avoid this way of thinking could find their solutions at Salt Flats.
Salt Flats is a company that helps businesses transform by either optimizing their existing products or by finding and creating new products. Salt Flats has found that companies will often play it “safe” and focus on what made them successful. Unfortunately, these companies attribute their success to their product and not the risk they took to be innovative. Businesses playing “safe” aren’t taking the healthy risks needed to continue the growth of their business. By not moving forward these companies will be left in the past.
Salt Flats creates an ecosystem for businesses to discover new solutions and possible avenues to diversify their business model. They have an “Innovation House” the ‘house’ is a space for startups and innovative individuals to come up with new ideas. Companies can collaborate with these startups to create new products or fund new companies. These innovators offer a fresh perspective and insight into where industries are headed.
Learning Fast is an important motto at Salt Flats. They use 3D printing to move businesses from concept to product testing as quickly as possible. If a solution works then the company has transformed, if not then they’ve learned a little bit more about the market. This concept of learning fast will keep companies thinking forward instead of looking into the past.
The digital age is a brand-new world and companies that don’t stop and look around once in a while could miss it.